Adidas

Never Stop.

Spec commercial
01 — 2021


Production
Emma Schlingmann
Jenny Rehburg
Jura Germanyuk
Director
Tom Streller
Cinematography
Tim Pfautsch
Actors
Alina Ertel
Anne Schulze




About the project
Our main goals for this this project has been to feature female characters without a gender-specific narrative. Because it is still a common problem in film and advertising that male characters are often used for general themes whereas female characters mainly deal with supposedly female themes, especially when it comes to sports and lifestyle commercials.
Also we wanted to implement this story into a very current setting: working from home, social distancing during a dark and mentally heavy season, without making it all too on-the-nose.


Thanks to an amazing cast and crew we were able to pull off this project under the most unfavorable circumstances, resulting in one of our favourite projects to date.